OUR 5 SIMPLE TRUTHS METHOD HELPS US ESTABLISH A THOROUGH AND SHARED UNDERSTANDING of businesses and brands and the markets in which they operate.

It identifies the key issues and suggests solutions. Using this method helps us outwit the competitors our partners can’t outspend.

We like to share our clients problems, successes and risks as partners – not the typical agency relationship.

The truths

Internal truths

How a business works: its structure, culture and objectives

Brand truths

Origins, history and heritage; values and equity; strategies and tactics

External truths

The business’ relation to society, its competitors and routes to market

Consumer truths

Who they are or who you’d like them to be; beliefs, attitudes and behaviours

Inconvenient truths

The factors that are currently holding the business back

A 5 Simple Truths workshop involves a range of stakeholders and disciplines. Depending on focus, FKC could involve strategy, creative, digital or social media specialists.

To be truly effective, the workshop has to be a completely frank discussion. It is also vital that all participants feel confident to share honestly and openly, even when challenged on topics that might usually be discussed only in the business.

We suggest that a non-disclosure agreement is signed before the session so that all have the confidence that what’s raised in the room stays in the room.

THE OUTCOMES

A reality check

A platform for perspectives and objectives

Alignment and agreement

Collective investment in fresh thinking

A shared agenda for moving forward

Consensus, direction and a common vision

THE GOAL

PROFIT DRIVING,

AWARD WINNING,

BUSINESS CHANGING

MARKETING PROGRAMMES.

Previous workshops

Achieving alignment is critical.

Too often, members of the same team have entirely different visions, game plans and objectives. After a 5 Simple Truths workshop, even if there’s disagreement, we should know why and how to move beyond it to achieve consensus.

To find out more about FKC and the
5 SIMPLE TRUTHS, get in touch!

Use this form to contact our CEO, Gary Jacobs,
or email him directly at garyj@fkcLondon.co.uk