Lifestyle

SEAN PARKIN
Lifestyle Expert

Lifestyle covers a huge variety of choices we make every day – from how we help our children learn to what we eat and drink. Businesses in this sector compete in a high spending environment with complex rules and regulations to adhere to and operate within. Facing constant changing consumer fads and trends and governmental advice and guidelines, the successful brands really have to understand their market and audiences.

 

FKC work with a wide variety of brands and business in this sector, all with the same challenges: trying to reach their prime target audiences, but often with smaller resources than they’d like. We specialise in helping these ambitious, but budget challenged marketeers achieve much more with less.

 

FKC’s Head of Creative, Sean Parkin has been involved with lifestyle clients throughout his career. From Tesco Fresh Produce to FMCG brands; Ribena, Ben & Jerry’s, Sharwoods and Bonne Maman. Alcoholic beverages; Carlsberg, AB InBev and William Grant and high street restaurants and delivery brands; Papa John’s, Pizza Express, Nando’s and Pizza Hut.

Testimonials

“FKC has helped develop the Papa John’s UK positioning across all consumer touch points and types of media. Although they are a separate company, they have become an integral part of our business development”

Jack Swaysland, Papa John’s

“The pitch was the better pitch. Answered criteria, pitch, budget plus the team. Felt that the team would provide the best answer to what we needed.”

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Lifestyle Awards

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Lifestyle Case Studies

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