20,000 couples sign up during Wedding & Honeymoon campaign
90,000 visited bahamas16weddings.co.ukwith 20,000 couples and 14,000 guests signing up to the database to receive further BTO information.
Winner ‘Most Innovative Marketing Campaign’ Chartered Institute of Marketing Travel Awards.
Demonstrate the diversity of The Bahamas Islands as a destination for weddings and honeymoons.
The UK had little awareness of the scale of diversity the Bahamas Islands offered.
OUTTHINKING THE COMPETITION
Create the 16 Islands Wedding Invitation Challenge to give 16 UK couples the chance to win a dream wedding in The Bahamas. Each wedding to be held on a different island.
Using social media, TV spots and promotions entrants were invited to upload videos and photographs to a bespoke webpage and explain why they should get married on one of the 16 islands in The Bahamas.
A dedicated Facebook page and twitter account drove further engagement.
“We have been thrilled with the results of the campaign which has really put The Bahamas on the map for weddings and honeymoons”
Maria Grazia, Bahamas Tourist Office