Putting Bournemouth on the (worldwide) map
Nominated for multiple awards and winner of Best Digital Marketing Campaign Award at the 2014 Travel Marketing Award.
Video gained over 130,000 views, featured on all major news channels BBC, ITV, Channel 5 and on multiple California news channels.
Value of coverage over 66 times initial investment plus enormous returns on enquiries and bookings.
Very low awareness of Bournemouth as a holiday destination.
Need to reach a larger audience in the UK and drive awareness of the destination and the diverse range of attractions and activities on offer.
OUTTHINKING THE COMPETITION
Produce a tongue-in cheek viral video (a pastiche of the California Tourism video) dealing with the misconceptions of Bournemouth as a holiday destination.