Footfall increased 70% year-on-year
Within two years of our campaign activity, EventCity had become a top 5 UK conference and exhibition venue attracting major events such as the Ideal Home Show, and achieving 70% year-on-year footfall growth.
EventCity was a lower rank event and conference venue in Manchester needing a re- brand, re-position and re–launch. Key problem was no clear understanding of offer, location, facilities and capabilities.
OUTTHINKING THE COMPETITION
Cut through blandness of general venue marketing. Target trade decision makers directly and through trade media and potential consumer groups through listings, review sites, social, radio and outdoorposters and relevant magazine ads.