Footfall increased 70% year-on-year

Within two years of our campaign activity, EventCity had become a top 5 UK conference and exhibition venue attracting major events such as the Ideal Home Show, and achieving 70% year-on-year footfall growth.

THE CHALLENGE

EventCity was a lower rank event and conference venue in Manchester needing a re- brand, re-position and relaunch. Key problem was nclear understanding of offer, location, facilities and capabilities.

OUTTHINKING THE COMPETITION

Cut through blandness of general venue marketing. Target trade decision makers directly and through trade media and potential consumer groups through listings, review sites, social, radio and outdoorposters and relevant magazine ads.

Create a vibrant and unexpected logo and colour palette. Demonstrate why both trade exhibitors and consumer visitors would ‘Experience the Extraordinary at EventCity.

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