Clean win for FKC and Milton

Following the launch of this campaign, the Milton Mini became a popular product among parents nationwide.

THE CHALLENGE

Launch unique sterilizing product with relevance to consumer problem of quick and reliable sterilization of a dropped dummy.

Marketing needs to relate to consumer problem, yet product is inherently functional and unexciting.

OUTTHINKING THE COMPETITION

Give the child a significant role that demonstrates the problem in a relevant and entertaining way, with ‘Mum’ being the ‘hero’ who saves the day.

“FKC with their experience in the health and personal care sectors, created a very positive impact on the success of the Milton Mini.”

Christian Koetzel, Commercial Director, Milton

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