Clean win for FKC and Milton
Following the launch of this campaign, the Milton Mini became a popular product among parents nationwide.
Launch unique sterilizing product with relevance to consumer problem of quick and reliable sterilization of a dropped dummy.
Marketing needs to relate to consumer problem, yet product is inherently functional and unexciting.
OUTTHINKING THE COMPETITION
Give the child a significant role that demonstrates the problem in a relevant and entertaining way, with ‘Mum’ being the ‘hero’ who saves the day.
“FKC with their experience in the health and personal care sectors, created a very positive impact on the success of the Milton Mini.”
Christian Koetzel, Commercial Director, Milton