Guarantee of success

Within 30 seconds of airing, visitors to the Papa John’s website more than quadrupled and the next day, the gossip column of the Daily Mirror carried a segment about the ad.

Papa John’s like for like sales are up 14% since the launch of The Quality Guarantee.

They are leading the marketplace in terms of growth this year as a result (Source: NPD SalesTrack).

THE CHALLENGE

Launch Papa’s Quality Guarantee – a personal brand promise from the founder that if you didn’t love your pizza, Papa John’s would replace it.

Ensure The Quality Guarantee was a fully integrated Marketing Campaign driving big results.

Papa John’s is the only UK Pizza brand to guarantee quality.

OUTTHINKING THE COMPETITION

This is a huge promise and a market-changing proposition.

Create a teaser campaign on email, on social and on PJ’s website, letting them know that Papa John’s would be announcing something BIG and new. Launch on TV.

“FKC has helped develop the Papa John’s UK positioning across all consumer touch points and types of media. Although they are a separate company, they have become an integral part of our business development”

Jack Swaysland, Papa John’s

Other Work for Papa John’s

Related Projects