We consider ourselves part of the furniture family

2 TVC’s created with various revisions and updates spanning 2 years.

THE CHALLENGE

Increase sales and raise traffic to the website while communicating their knowledge and passion of handcrafted oak alongside pine furniture. Also looking for a cost effective way to remain fresh and communicate updates to their range.

Initially business was only distributed online, TVC needed to adapt to drive people to the store when it opened.

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OUTTHINKING THE COMPETITION

Created a ‘family’ as part of our television campaign, showing them using the furniture and demonstrating the durability and style of their chosen pieces. TVC content was easily inter-changeable and updated over time.

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