Fantastic results – in the bag
23% increase in web traffic, direct traffic up 42%, 17% increase in bookings (20% pure online).
Reposition the brand with both existing customers and prospective customers, as a company that will go the extra mile to ensure the holiday booked is the best it can possibly be.
Travelbag are very rationally great mechanics and structural engineers of long haul travel, but their capabilities need to be communicated in a more emotional guise.
The positioning was the result of staff and customer research. It was vital that the creative approach appealed to both existing customers and to new, who expect more value and service from their holiday experience.
OUTTHINKING THE COMPETITION
Elevate the role and commitment of Travelbag’s frontline agents in delivering a great service, creating awareness of their in-depth knowledge of the worldwide destinations that Travelbag sells and by so doing engage with consumers looking for more than just a package deal.
‘With you all the way’, created to give consumers confidence that Travelbag will be there not only to help them find the right holiday but also every step of the way until they arrive home.
“We were particularly impressed by FKC’s strategic approach to marketing communications and with the wide range of skills that the agency has to offer. We have great confidence that our partnership with Fox Kalomaski Crossing will help us re-establish the Travelbag brand in the UK to leadership of its market category”
Sean Keddy, Travelbag Head of Marketing