It’s not easy being a retailer or shopping centre these days (was it ever)? But, with all types of economic and social pressures, an ever changing consumer with more choice than ever on how to spend their leisure time and how they consume messaging (as well, of course, as the ever unpredictable weather changing conditions), staying ahead in your sector is more demanding than ever on your own people and your marketing advisers.
FKC recognises all these factors and treats each objective as a fresh and individual challenge. With huge expertise in quality delivery and fast delivery, when required, FKC has grown an enviable reputation in helping operators in the retail sector overcome some pretty difficult and challenging situations. FKC also recognises that outspending the competition is not the answer, out thinking them is. That’s why we believe retail marketing must always consider strategic as well as promotional and tactical needs.
FKC‘s relationship with retail extends over 22 years with Kim Harris and Stephen Fox heading up the team at Board level. They and their teams have worked for, or alongside, top High Street names including Selfridges, Marks & Spencer and Debenhams as well as some of the biggest names in the shopping centre property world including; The Peel Group, Lend Lease, Land Securities and MacArthur Glen on centres including Bluewater, thecentre:mk, Gloucester Quays and Princesshay.
“Since they came on board, FKC have made a real difference to our business”
Jason Pullen, MD Peel Outlets
“FKC’s strategic thinking, understanding of the issues and the creative delivery were a powerful solution and major contribution to the successful launch of Princesshay”
Emma McLeod, Princesshay