OUR 5 SIMPLE TRUTHS METHOD HELPS US ESTABLISH A THOROUGH AND SHARED UNDERSTANDING of businesses and brands and the markets in which they operate.
It identifies the key issues and suggests solutions. Using this method helps us outwit the competitors our partners can’t outspend.
We like to share our clients problems, successes and risks as partners – not the typical agency relationship.
Internal truthsHow a business works: its structure, culture and objectives
Brand truthsOrigins, history and heritage; values and equity; strategies and tactics
External truthsThe business’ relation to society, its competitors and routes to market
Consumer truthsWho they are or who you’d like them to be; beliefs, attitudes and behaviours
Inconvenient truthsThe factors that are currently holding the business back
A 5 Simple Truths workshop involves a range of stakeholders and disciplines. Depending on focus, FKC could involve strategy, creative, digital or social media specialists.
To be truly effective, the workshop has to be a completely frank discussion. It is also vital that all participants feel confident to share honestly and openly, even when challenged on topics that might usually be discussed only in the business.
We suggest that a non-disclosure agreement is signed before the session so that all have the confidence that what’s raised in the room stays in the room.
A reality check
A platform for perspectives and objectives
Alignment and agreement
Collective investment in fresh thinking
A shared agenda for moving forward
Consensus, direction and a common vision
Achieving alignment is critical.
Too often, members of the same team have entirely different visions, game plans and objectives. After a 5 Simple Truths workshop, even if there’s disagreement, we should know why and how to move beyond it to achieve consensus.
To find out more about FKC and the
5 SIMPLE TRUTHS, get in touch!
Use this form to contact our CEO, Gary Jacobs,
or email him directly at garyj@fkcLondon.co.uk