Health & Personal Care
Build the brand. Engage and change customer behaviour. And, while you’re at it, demonstrate positive ROMI.
Creating effective marketing campaigns can be challenging in any market sector. It is particularly so, when outcomes of product performance impact directly on customer wellbeing or personal appearance.
The challenges that face Health and Personal Care brand owners with more modest marketing budgets are intense, especially when any claimed efficacy receives scrutiny from specialist regulators, intolerant examination from powerful retailers and you’re competing against the huge resources of multinational brand owners.
So, we’re very proud of the record we share with our clients in gaining industry recognition for marketing on more limited budgets.
– Successfully launching Vamousse against well-funded and well-established brands in the head lice treatment market not just by emphasising efficacy but also by minimising the connected sense of taboo.
– Re-energising the Soft&Gentle brand by taking the time to understand the deeper sensibilities and motivations of women buying into personal and intimate hygiene products.
– Resurrecting Wash&Go for new owners after years of brand neglect with P&G by connecting directly and influencing new audiences with a grass roots football flavour.
Doing more with less isn’t just the stuff of slogans, with FKC and Health & Personal Care, it’s a matter of fact.
“The most successful UK campaign we have ever run”Martin Stimson, Fisherman’s Friend
“FKC is an extension of our marketing department, working collaboratively towards the same goal.
The quality they deliver is second to none, born from clear thinking and planning and taking the time to understand our objectives, the brand and the consumer.
No matter what the project or deadline, we have always found FKC to work with integrity, positivity and implicit attention to detail.”Haley Darby, Senior Brand Manager, Godrej/Soft & Gentle
“We appointed FKC following a pitch and consumer research into their recommended advertising and communication platform. FKC delivered a highly successful launch for the Salonpas brand in the UK.”Hiroyuki Takada, Hisamitsu UK
“FKC with their experience in the health and personal care sectors, created a very positive impact on the success of the Milton Mini.”Christian Koetzel, Commercial Director, Milton
We look forward to hearing from you
VISIT US: FKC, WeWork, No.1 Poultry, London EC2R 8EJ
Just off Queen Victoria Street. Nearest tubes are BANK and CANNON STREET.
CALL US : +44 (0) 20 7691 8090
or use the form below to contact GARY JACOBS, our CEO…