The last few years have been turbulent and brutal for retailing.
Wave after wave of new societal pressures. Continued financial uncertainty. Consumers buffeted by the anarchy of political and economic disruption. Seismic changes in leisure time and lifestyle. Seemingly endless online and offline product and service choice. An infinite volume of messaging through a myriad of digital and social channels, as well as all conventional media now enlivened and enhanced by new technology.
Shopping centres and the high street even fall victim to the spectacular and sometimes calamitous uncertainties of the weather.
From social change to climate change, trying to stay ahead is more demanding than it’s ever been for businesses in retail – and for their marketing advisers.
Through a 25-year relationship with retailers and shopping centres, FKC has acquired vast experience, strong expertise and a very keen understanding of all the many factors that can affect retail businesses, knowing that every challenge has to be seen as new and unique.
FKC has worked with or for some of the high street’s most famous names (Selfridges, M&S, Debenhams) as well as with some of the UK’s largest operators in shopping centres and retail property (Peel, Lend Lease, Land Securities, MacArthur Glen) and some of the UK’s most prestigious sites (Bluewater, thecentre:mk, Gloucester Quays, Princesshay).
Because of quality of thought, strong creativity and the ability to deliver fast when it’s required, FKC has grown an enviable reputation in helping retail operators to prosper, overcoming many difficult and challenging situations.
FKC has long-held belief that retail marketing should always consider long-term strategy as well as any immediate, tactical needs. This is complemented by a fundamental philosophy that it is more effective to out-think the competition than just to try and out-spend it.
“Since they came on board, FKC have made a real difference to our business”Jason Pullen, MD Lifestyle Outlets, Peel Group
“FKC’s strategic thinking, understanding of the issues and the creative delivery were a powerful solution and major contribution to the successful launch of Princesshay”Emma McLeod, Princesshay
We look forward to hearing from you
VISIT US: FKC, WeWork, No.1 Poultry, London EC2R 8EJ
Just off Queen Victoria Street. Nearest tubes are BANK and CANNON STREET.
CALL US : +44 (0) 20 7691 8090
or use the form below to contact GARY JACOBS, our CEO…